PENGARUH KESADARAN HALAL, KEBERLANJUTAN LINGKUNGAN DAN KEMASAN TERHADAP LOYALITAS KONSUMEN PADA SKINCARE NPURE DI JABODETABEK

Jihan Nazhifah, . (2025) PENGARUH KESADARAN HALAL, KEBERLANJUTAN LINGKUNGAN DAN KEMASAN TERHADAP LOYALITAS KONSUMEN PADA SKINCARE NPURE DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The halal skincare industry in Indonesia continues to grow rapidly as public awareness of safe, halal-certified, and sustainability oriented beauty products increases. However, amid the proliferation of local brands, consumer loyalty tends to decline as consumers are increasingly likely to switch brands due to the influence of social media trends and rapid product innovation, even though awareness of halal values and environmental issues is on the rise. This phenomenon indicates a gap between perceived values and actual purchasing behavior, particularly for local skincare brands such as NPURE. This study examines the influence of halal awareness, environmental sustainability, and packaging on NPURE consumer loyalty in the Greater Jakarta area using a quantitative approach with 120 respondents. Data processing was performed using the SEM PLS method with the SmartPLS application. The results indicate that halal awareness and packaging have a positive and significant impact on consumer loyalty, while environmental sustainability does not have a significant impact. These findings indicate that halal aspects and packaging quality are the main factors in shaping NPURE consumer loyalty. Therefore, companies need to prioritize strengthening halal values and packaging innovation, while environmental sustainability still requires a more effective communication approach in order to influence loyal behavior.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210116030] [Pembimbing: Tati Handayani] [Ketua Penguji: Ade Nur Rohim] [Penguji 1: Diva Azka Karimah]
Uncontrolled Keywords: environmental sustainability, halal awareness, npure, skincare, packaging
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: JIHAN NAZHIFAH
Date Deposited: 10 Apr 2026 03:25
Last Modified: 10 Apr 2026 03:25
URI: http://repository.upnvj.ac.id/id/eprint/41286

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