Putri Zahwa Yustisya, . (2025) PERKEMBANGAN CYBER TOURISM STRATEGY DI NEGARA ASEAN : STUDI KASUS IMPLEMENTASI VIRTUAL REALITY DI JAKARTA DAN KUALA LUMPUR TAHUN 2019-2022. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study explores the development of Cyber Tourism strategies within the ASEAN region, focusing on the implementation of Virtual Reality (VR) technology at the National Museum of Indonesia in Jakarta and the National Museum of Malaysia (Muzium Negara) in Kuala Lumpur during the 2019–2022 period. The strategy emerged as a response to the challenges of globalization and the impact of the COVID19 pandemic, which drastically reduced international tourist arrivals. Using a descriptive-qualitative approach, this research analyzes how digital diplomacy in the tourism sector is carried out by Indonesia and Malaysia through the use of immersive technology to promote cultural destinations. The findings reveal that the use of VR significantly enhances the attractiveness of tourist destinations, strengthens nation branding, and fosters bilateral cooperation between Indonesia and Malaysia in the tourism sector. The implementation of VR/AR in museum immersive spaces creates interactive tourism experiences that align with the needs of the digital generation. Despite challenges such as limited infrastructure, high costs, and uneven digital literacy, this strategy has proven to be an innovative tool for tourism recovery. The study recommends strengthening digital infrastructure, providing human resource training, and developing accurate multilingual cultural content as efforts to promote an inclusive and sustainable digital tourism transformation.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810412015] [Pembimbing: Syahrul Salam] [Penguji 1: Mansur] [Penguji 2: I Nyoman Aji Suadhana Rai] |
| Uncontrolled Keywords: | Cyber Tourism, Virtual Reality, International Organization, National Museum of Indonesia, and National Museum of Malaysia. |
| Subjects: | A General Works > AM Museums (General). Collectors and collecting (General) H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform T Technology > T Technology (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
| Depositing User: | PUTRI ZAHWA YUSTISYA |
| Date Deposited: | 25 Aug 2025 07:43 |
| Last Modified: | 25 Aug 2025 07:43 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39842 |
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