Syahla Amira Puteri, . (2025) STRATEGI KOMUNIKASI PEMASARAN MEGRASHY WEDDING ORGANIZER MELALUI MEDIA SOSIAL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to analyze and find out about the marketing communication mix used by Megrashy Wedding Organizer through Instagram social media and to explore the marketing communication strategy process used by Megrashy Wedding Organizer through Instagram social media using marketing mix theory. The method used is descriptive qualitative with a case study approach, data collection using primary data sources and secondary data. Data collection techniques were carried out by observation and interviews. From the results of this research, researchers obtained the results that Megrashy Wedding Organizer uses various new media in marketing communications, with Instagram as the main media, while websites and e-commerce have not been maximized. Megrashy Wedding Organizer has been successful in the marketing communication strategy and tactics stage by identifying the right target audience and designing effective strategies, but still needs to improve the implementation of actions, especially in utilizing the potential of their website.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | NIM : 2010411194 Pembimbing : Zayn Abdul Q Penguji 1 : Rut Rimanta Silalahi Penguji 2 ; Anindita Lintangdesu A |
| Uncontrolled Keywords: | Marketing communication strategy, Instagram, Communication Mix |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HV Social pathology. Social and public welfare H Social Sciences > HX Socialism. Communism. Anarchism |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | SYAHLA AMIRA PUTERI |
| Date Deposited: | 01 Sep 2025 06:18 |
| Last Modified: | 01 Sep 2025 06:18 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39821 |
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