Ghina Aliyya Istighfari, . (2025) STRATEGI KAMPANYE UN WOMEN INDONESIA "HEFORSHE" DALAM MENGATASI ISU KETIDAKSETARAAN GENDER DI INDONESIA PADA TAHUN 2015-2018. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to discuss the strategies used by UN Women Indonesia in addressing the issue of gender inequality in Indonesia from 2015 to 2018 using the concept of international organizations and the theory of liberal feminism. Data collection techniques were carried out through structured interviews and literature studies. The researcher used three stages of data analysis, namely data reduction, data presentation, and drawing conclusions or verification. The results of the study show that UN Women Indonesia used strategies by involving the role and participation of men in the HeForShe campaign to achieve gender equality and the empowerment of women. The role and participation of men are needed because gender equality can be achieved if men do not feel threatened and understand that gender equality is for the entire society without exception. UN Women Indonesia invited all members of society, from the public to the private sector and the government, to participate in the HeForShe campaign with the aim that the urgency and objectives of this campaign could be widely disseminated and accepted by various groups. UN Women Indonesia also used interesting and non-monotonous campaign strategies, such as involving artworks in collaboration with the European Union in the Planet 50-50 exhibition and sports activities in the HeForShe Run. UN Women Indonesia also involved the Ministry of Women’s Empowerment and Child Protection (KemenPPPA) by launching the HeforShe Goes to Campus initiative and a program for the protection of women through the Three Ends program.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110412225] [Pembimbing: Jati Satrio] [Penguji 1: Raden Maisa Yudono] [Penguji 2: Nurfarah Nidatya] |
| Uncontrolled Keywords: | Gender equality, Campaign strategies, International organization |
| Subjects: | A General Works > AC Collections. Series. Collected works H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HQ The family. Marriage. Woman H Social Sciences > HV Social pathology. Social and public welfare J Political Science > JZ International relations |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
| Depositing User: | GHINA ALIYYA ISTIGHFARI |
| Date Deposited: | 26 Aug 2025 15:35 |
| Last Modified: | 26 Aug 2025 15:35 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39778 |
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