Rafly Muhamad Zaini, . (2025) IMPLEMENTASI METODE BCG DAN SWOT PADA FORMULASI STRATEGI PENGEMBANGAN USAHA KULINER RESTO KAMPUNG KITA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Resto Kampung Kita is a culinary business with a traditional concept that has been facing competitive pressure and a decline in sales performance since mid-2024. This study aims to formulate appropriate business development strategies to enhance competitiveness and ensure business sustainability. The analytical approach employed includes the IFE, EFE, IE, BCG, Grand Strategy Matrix, SWOT, and QSPM methods. The results from the Input Stage show an IFE score of 2.968 and an EFE score of 2.986, indicating that the company’s internal and external conditions are relatively stable. In the Matching Stage, Resto Kampung Kita is positioned in quadrant V of the IE Matrix (hold and maintain), in the Cash Cows quadrant of the BCG Matrix, and in quadrant IV of the Grand Strategy Matrix. Based on these results, three main strategies were identified: product development, related diversification, and unrelated diversification, as forms of business development strategies. SWOT analysis generated 11 alternative strategies, which were further evaluated using the QSPM method. The recommended priority strategies are optimizing promotion on food delivery applications, maintaining food quality and service, and adding trendy and popular menu items. These strategies are considered the most effective in improving competitiveness and sustaining Resto Kampung Kita’s presence in the culinary industry.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110312037] [Pembimbing: Nanang Alamsyah] [Penguji 1: Yulizar Widiatama] [Penguji 2: Nur Fajriah] |
| Uncontrolled Keywords: | Resto Kampung Kita, Business Development Strategy, IFE, EFE, IE, BCG, Grand Strategy Matrix, SWOT, QSPM |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Teknik > Program Studi Teknik Industri (S1) |
| Depositing User: | RAFLY MUHAMAD ZAINI |
| Date Deposited: | 11 Aug 2025 06:48 |
| Last Modified: | 11 Aug 2025 06:48 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39382 |
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