ANALISIS RESEPSI PADA KONTEN-KONTEN “MARRIAGE IS SCARY” (KETAKUTAN TERHADAP KOMITMEN DALAM PERNIKAHAN) PADA GENERASI Z DI MEDIA SOSIAL TIK TOK

Refi Kamila, . (2025) ANALISIS RESEPSI PADA KONTEN-KONTEN “MARRIAGE IS SCARY” (KETAKUTAN TERHADAP KOMITMEN DALAM PERNIKAHAN) PADA GENERASI Z DI MEDIA SOSIAL TIK TOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

RECEPTION ANALYSIS OF “MARRIAGE IS SCARY” CONTENT (FEAR OF COMMITMENT IN MARRIAGE) AMONG GENERATION Z ON TIK TOK ABSTRACT The circulation of “Marriage Is Scary” video content on TikTok has elicited various responses, particularly among Generation Z, who are beginning to shape their perspectives on marriage. The content of “Marriage Is Scary” contains negative narratives about marriage, such as marital conflicts, spousal infidelity, interference from extended families, and fear of commitment factors that have the potential to influence the audience's construction of meaning. This study aims to explore the reception (interpretation) of Generation Z individuals, both unmarried and married, regarding “Marriage Is Scary” video content on TikTok. The study employs Stuart Hall’s reception analysis theory and uses Focus Group Discussions (FGDs) and in-depth interviews to examine how Generation Z interprets the content, particularly in relation to fear of commitment in marriage. A descriptive qualitative approach was used with a reception analysis method. The informants were selected through purposive sampling based on specific criteria. According to the encoding-decoding model proposed by Stuart Hall. The results of this study indicate that all informants occupy a negotiated reading position. Keywords: Reception Analysis, Marriage is Scary, Generation Z, Marriage, TikTok

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2110411270] [Pembimbing: Puri Bestari Mardani] [Penguji 1: Maria Febiana Christanti] [Penguji 2: Nuril Ashivah Misbah]
Uncontrolled Keywords: Reception Analysis, Marriage is Scary, Generation Z, Marriage, TikTok
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: REFI KAMILA
Date Deposited: 03 Sep 2025 07:38
Last Modified: 03 Sep 2025 07:38
URI: http://repository.upnvj.ac.id/id/eprint/39369

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