DIPLOMASI BUDAYA INDONESIA MELALUI INDONESIAN INTERNATIONAL STUDENT MOBILITY AWARDS (IISMA) DI MALAYSIA: UPAYA MEMPROMOSIKAN BUDAYA INDONESIA DAN MENGHAPUS MISPERSEPSI BUDAYA

Hashifah Bella Donna Abdullah, . (2025) DIPLOMASI BUDAYA INDONESIA MELALUI INDONESIAN INTERNATIONAL STUDENT MOBILITY AWARDS (IISMA) DI MALAYSIA: UPAYA MEMPROMOSIKAN BUDAYA INDONESIA DAN MENGHAPUS MISPERSEPSI BUDAYA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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AWAL.pdf
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Abstract

This study aims to analyze the implementation of Indonesia’s cultural diplomacy through the Indonesian International Student Mobility Awards (IISMA) program in Malaysia, particularly in promoting Indonesian culture and addressing cultural misperceptions among the academic communities of Universiti Malaya (UM), Universiti Sains Malaysia (USM), and Universiti Kebangsaan Malaysia (UKM). The study uses a descriptive qualitative method with a case study approach. Data were collected through in-depth interviews with IISMA awardees, the regional coordinator for Asia, and documentation from activity reports and social media. The analysis adopts Patricia Goff’s principles of cultural diplomacy: connection, consistency, and innovation. The findings indicate that IISMA serves as an effective non-state cultural diplomacy tool. Awardees acted not only as students but also as cultural agents who introduced elements of Indonesian culture through participatory and direct interactions, such as Indonesian Cultural Day and cultural challenges like the BATIK Challenge and Heroes Challenge. The program has contributed positively to strengthening Indonesia–Malaysia bilateral relations in higher education and expanding cross-cultural networks. IISMA’s people-to-people diplomacy fosters a positive perception of Indonesian culture. Keywords: Cultural Diplomacy, IISMA, Indonesia-Malaysia, Soft Power, Non-state Actor.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2010412158] [Pembimbing: Nurfarah Nidatya] [Penguji 1: Nurmasari Situmeang] [Penguji 2: Laode Muhammad Fathun]
Uncontrolled Keywords: Cultural Diplomacy, IISMA, Indonesia-Malaysia, Soft Power, Non-state Actor.
Subjects: J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: HASHIFAH BELLA DONNA ABDULLAH
Date Deposited: 26 Aug 2025 02:48
Last Modified: 26 Aug 2025 02:48
URI: http://repository.upnvj.ac.id/id/eprint/39274

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