Fallen Annisa Aji Putri, . (2025) LEGALITAS PERIKLANAN HASIL KECERDASAN BUATAN DALAM KEGIATAN KOMERSIL BERDASARKAN KEPASTIAN HUKUM. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The growing number of commercial activities that utilize artificial intelligence (AI) has brought into question the legal status of advertisements generated by AI, which remains untested. Currently, advertisements produced by AI are not yet regulated under Indonesian law. By employing a normative legal research method, the findings are expected to align with practical applications, making the research more concrete and ensuring the authenticity and validity can be accounted for. The legality of AI usage in advertising is demonstrated through an examination of the legal standing of digital advertisements, which is a crucial step in ensuring compliance with existing regulations. The outputs of AI whose status as works eligible for copyright protection remains undefineda lso lack legal certainty when used as advertising material and publicly disseminated. Hence, verifying the legality of such outputs becomes essential. Due to the existing legal vacuum in this area, the government is urged to promptly develop clear and detailed regulations to provide legal certainty. At the same time, industry actors must ensure that the use of AI complies with prevailing legal frameworks and ethical norms. This research adopts a sociological (teleological) interpretation of the law, which involves interpreting legal norms in accordance with societal needs and evolving social conditions. Furthermore, the public must also increase awareness regarding the impact and potential of this emerging technology.
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No. Panggil : 2310622062] [Pembimbing 1 : Muthia Sakti] [Pembimbing 2 : Atik Winanti] [Penguji 1 : Heru Sugiyono] [Penguji 2 : Iwan Erar Joesoef] |
| Uncontrolled Keywords: | Advertising Legality, Artificial Intellegence, Legal Certainty |
| Subjects: | K Law > K Law (General) |
| Divisions: | Fakultas Hukum > Program Studi Hukum (S2) |
| Depositing User: | FALLEN ANNISA AJI PUTRI |
| Date Deposited: | 20 Aug 2025 01:43 |
| Last Modified: | 20 Aug 2025 01:43 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39231 |
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