Fadhel Azmi, . (2025) ANALISIS STRATEGI KAMPANYE POLITIK AIRIN RACHMI DIANY DALAM MEMENANGKAN KURSI DPR RI DAPIL BANTEN III PADA PEMILU 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research will focus on being able to analyze and examine in detail the political campaign strategy of Airin Rachmi Diany in winning the DPR-RI seat representing the Banten III constituency in the 2024 election. This research will use campaign theory, political campaign, and Personal Branding as a reference and analysis framework in this research. Meanwhile, this study will use qualitative methods, where the data obtained and collected by researchers through interviews with speakers who understand enough about the theme in this study, namely Airin Rachmi Diany as a candidate for legislative members of the DPR-RI Golkar Party faction representing Banten III, Imam (blm filled) as chairman of the suskes team Airin Rachmi Diany, Dede Qodrat Alwajir as secretary of the success team Airin Rachmi Diany, Hari Hadi Putra as field coordination of the success team Airin Rachmi Diany, and Efriza as observers as well as lecturers at several universities. The results of the study show that Airin Rachmi Diany managed to win the 2024 legislative election contest and get the most votes in her constituency thanks to various strategies that have been carried out. In this case. The main key to this success and victory is a systematic and structured political campaign strategy using two political campaign models both directly and digitally. In addition, the success of Airin in obtaining the most votes because Airin has been the mayor of South Tangerang for 2 periods and to the frequent mingling of Airin to the community is the main factor in the success of Airin get the most votes in the constituency of Banten III. Keywords: Campaign Strategy, Victory, Airin Rachmi Diany, Legislative Election 2024.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Isikan data dengan ketentuan penulisan sebagai berikut: [No.Panggil: 2110413005 [Pembimbing: Jerry Indrawan] [Penguji 1: Deni Angela] [Penguji 2:Anwar Ilmar] |
| Uncontrolled Keywords: | This research will focus on being able to analyze and examine in detail the political campaign strategy of Airin Rachmi Diany in winning the DPR-RI seat representing the Banten III constituency in the 2024 election. This research will use campaign theory, political campaign, and Personal Branding as a reference and analysis framework in this research. Meanwhile, this study will use qualitative methods, where the data obtained and collected by researchers through interviews with speakers who understand enough about the theme in this study, namely Airin Rachmi Diany as a candidate for legislative members of the DPR-RI Golkar Party faction representing Banten III, Imam (blm filled) as chairman of the suskes team Airin Rachmi Diany, Dede Qodrat Alwajir as secretary of the success team Airin Rachmi Diany, Hari Hadi Putra as field coordination of the success team Airin Rachmi Diany, and Efriza as observers as well as lecturers at several universities. The results of the study show that Airin Rachmi Diany managed to win the 2024 legislative election contest and get the most votes in her constituency thanks to various strategies that have been carried out. In this case. The main key to this success and victory is a systematic and structured political campaign strategy using two political campaign models both directly and digitally. In addition, the success of Airin in obtaining the most votes because Airin has been the mayor of South Tangerang for 2 periods and to the frequent mingling of Airin to the community is the main factor in the success of Airin get the most votes in the constituency of Banten III. Keywords: Campaign Strategy, Victory, Airin Rachmi Diany, Legislative Election 2024. |
| Subjects: | J Political Science > J General legislative and executive papers J Political Science > JA Political science (General) J Political Science > JC Political theory |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | FADHEL AZMI |
| Date Deposited: | 21 Aug 2025 02:21 |
| Last Modified: | 21 Aug 2025 02:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39217 |
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