M Shandy Alfarizi, . (2025) ANALISIS STRATEGI PENGEMBANGAN BISNIS DENGAN PENDEKATAN BUSINESS MODEL CANVAS DAN QUANTITATIVE STRATEGIC PLANNING MATRIX (STUDI KASUS: ROEMAH HIJAB SALSABILLA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Roemah Hijab Salsabilla is a Muslim fashion store located in Binjai City. In facing intense business competition, it encounters several challenges, including sales fluctuations, unmet net profit targets, and conventional business operations. This study aims to develop a suitable business strategy using the Business Model Canvas and QSPM approaches. Data processing began by compiling interview results based on all elements of the Business Model Canvas. The input stage used IFE and EFE matrices, followed by the matching stage using the IE matrix, SPACE matrix, and SWOT matrix. The decision stage applied the QSPM method, followed by formulating a proposed Business Model Canvas. The analysis shows that Roemah Hijab Salsabilla is positioned in Hold and Maintain according to the IE matrix, and in the competitive quadrant based on the SPACE matrix. Ten alternative strategies were generated from the SWOT matrix and used to develop the proposed Business Model Canvas. In the QSPM stage, the top-priority strategy is “Optimizing Inventory Recording Systems and Digital Marketing through Social Media, Interactive Content, and Live Shopping,” with a STAS score of 6.853.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110312096] [Pembimbing: Donny Montreano] [Penguji 1: Nanang Alamsyah] [Penguji 2: M Rachman Waluyo] |
| Uncontrolled Keywords: | Business Model Canvas, QSPM, Strategic Development, Roemah Hijab Salsabilla |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Teknik > Program Studi Teknik Industri (S1) |
| Depositing User: | M SHANDY ALFARIZI |
| Date Deposited: | 06 Aug 2025 01:35 |
| Last Modified: | 06 Aug 2025 01:35 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39147 |
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