Siti Nur Sofwatunada, . (2025) PENGARUH KONTEN INSTAGRAM @THEAMBOJA_ TERHADAP MINAT BERKUNJUNG KEMBALI KE THE AMBOJA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (180kB) |
|
Text
AWAL.pdf Download (1MB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (609kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (2MB) |
|
Text
BAB 5.pdf Download (415kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (267kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (172kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (940kB) |
|
Text
HASIL PLAGAIRISME.pdf Restricted to Repository staff only Download (23MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (1MB) |
Abstract
This study aims to assess the extent to which the content shared on the Instagram account @theamboja_ influences the intention of followers to revisit The Amboja. The research is grounded in the Agenda Setting theory by McCombs and Shaw, which explains how media can shape public focus through emphasis on visual and narrative elements. A quantitative approach was employed by distributing questionnaires to 99 respondents who follow the @theamboja_ Instagram account. Participants were selected through purposive sampling based on specific criteria, and the collected data were analyzed using simple linear regression with the assistance of SPSS software. The results revealed that the Instagram content from @theamboja_ has a positive and significant impact on followers’ revisit intentions, contributing 48.8%. Among all the content dimensions examined, the “valuable” dimension ranked the highest, indicating that the audience perceives the content as both informative and inspiring. In terms of revisit intention, the “revisiting intention” dimension was the most dominant, demonstrated by a clear willingness to return after engaging with the uploaded content. These findings imply that the more relevant and valuable the content is perceived to be, the higher the likelihood that followers will revisit The Amboja. Keywords: Instagram, Instagram Content, Revisit Intention, Agenda Setting, Social Media, Digital Marketing
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110411038] [Pembimbing: Anindita Lintangdesi Afriani] [Penguji 1: Kusumajanti] [Penguji 2: Witanti Prihatiningsih] |
| Uncontrolled Keywords: | Instagram, Instagram Content, Revisit Intention, Agenda Setting, Social Media, Digital Marketing |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | SITI NUR SOFWATUNADA |
| Date Deposited: | 07 Aug 2025 06:27 |
| Last Modified: | 07 Aug 2025 06:55 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39090 |
Actions (login required)
 |
View Item |