Safire Fedra, . (2025) PENGARUH KONTEN PERSUASIF INSTAGRAM @NKCTHI TERHADAP KEPUASAN REMAJA GEN Z DENGAN GANGGUAN KECEMASAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Amid the growing use of social media among generation z, mental health issues such as anxiety disorders have become a significant concern. Although social media is often associated with negative impacts, it is also utilized as a space for emotional support, one example being persuasive content from the Instagram account @nkcthi, known for its reflective quotes and touching visuals. This study aims to describe the level of persuasive content on Instagram @nkcthi and user satisfaction, as well as to measure the extent of its influence on the satisfaction of gen z youths with anxiety disorders. The theoretical framework employed is the Uses and Gratifications 2.0 Theory. This research uses a quantitative explanatory method with primary data collected through questionnaires distributed to 100 respondents gen z followers of the @nkcthi account using purposive sampling. The results show a positive and significant influence of persuasive content from @nkcthi on the satisfaction of Gen Z adolescents with anxiety disorders, with an effect size of 59.5%. The finding also show that both forms of content, photo and caption, provide satisfaction for users.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110411123] [Pembimbing: Windhi Tia Saputra] [Penguji 1: Rini Riyantini] [Penguji 2: Lusia Handayani] |
| Uncontrolled Keywords: | Anxiety Disorder, Gen Z, Instagram, Persuasive Content, Satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) Q Science > QP Physiology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | SAFIRE FEDRA |
| Date Deposited: | 06 Aug 2025 01:09 |
| Last Modified: | 06 Aug 2025 01:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38870 |
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