Muhammad Fillah Sofiandy, . (2025) ANALISIS STRATEGI KOMUNIKASI BENS RADIO 106.2 FM DALAM MELESTARIKAN BUDAYA BETAWI DI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to examine the communication strategies employed by Bens Radio 106.2 FM in preserving Betawi culture, particularly within the Capital Region, through the lens of McLuhan’s Media Ecology Theory. The research adopts a qualitative approach, utilizing interviews and case studies. Data sources include interviews with the General Manager, Program Director, and Digital Head Division. The data analysis technique applied in this research is descriptive, specifically using an interactive analysis method. The data analysis model is based on the interactive model proposed by Miles, Huberman, and Saldana. The study reveals that there has been a shift in communication strategy over the past ten years. One such change includes the integration of live broadcasts on social media platforms such as TikTok and live streaming via the internet. These adjustments were made in response to a change in Bens Radio’s target market, which now focuses on individuals aged 25–35 years. Bens Radio also directly engages with the community by organizing collaborative events with various partners to promote Betawi culture. Keywords: Communication Strategy, Bens Radio, Betawi Culture
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010411207] [Pembimbing: Puri Bestari] [Penguji 1: Windhi Tia Saputra] [Penguji 2: Lusia Handayani] |
| Uncontrolled Keywords: | Communication Strategy, Bens Radio, Betawi Culture |
| Subjects: | G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | MUHAMMAD FILLAH SOFIANDY |
| Date Deposited: | 27 Aug 2025 01:39 |
| Last Modified: | 27 Aug 2025 01:39 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38756 |
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