Sartinah, . (2025) KOLABORASI LINTAS SEKTOR ANTARA BCA DAN BINAR ACADEMY MELALUI PROGRAM CSR DALAM PENGEMBANGAN TALENTA DIGITAL (STUDI KASUS SYNRGY ACADEMY). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze the cross-sector collaboration mechanism between PT Bank Central Asia Tbk (BCA) and Binar Academy in implementing the CSR program Synrgy Academy using the six dimensions of the collaboration process proposed by Bryson et al. (2006). This research employs a descriptive method with a qualitative approach and a case study design. Data were collected through in-depth interviews, documentary observation, and literature review. The findings indicate that, first, in the aspect of forging agreement, both parties successfully formulated a shared goal to produce work-ready digital talent, accompanied by a strategic division of roles formalized through official agreements and informal understandings. Second, in the dimension of building leadership, the collaboration demonstrates the role of BCA as a sponsor providing funding and program legitimacy, alongside champions from Binar Academy who lead curriculum design and technical coordination. Third, in the dimension of building legitimacy, BCA’s reputation as a leading financial institution and Binar Academy’s recognition as a digital training provider enhance the program’s external legitimacy. Fourth, in the dimension of building trust, open communication practices, regular evaluations, and role transparency foster trust between parties, as acknowledged by alumni. Fifth, in the aspect of managing conflict, differences in perspective and technical challenges are addressed through dialogical and constructive communication approaches. Sixth, in the dimension of planning, the collaboration is implemented through structured strategic planning covering a comprehensive curriculum, participant selection stages, mentoring, and post-program monitoring to strengthen participants’ hard skills, soft skills, and mental readiness. This study recommends adopting a hybrid training model that combines online learning with offline practical sessions to enhance participant engagement and the effectiveness of the Synrgy Academy program.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110411214] [Pembimbing: Uljanatunnisa] [Penguji 1: Yani Hendrayani] [Penguji 2: Rizkiya Ayu Maulida] |
| Uncontrolled Keywords: | CSR, cross-sector collaboration, Synrgy Academy, digital talent |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | SARTINAH - |
| Date Deposited: | 02 Sep 2025 02:40 |
| Last Modified: | 02 Sep 2025 02:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38676 |
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