ANALISIS SWOT PRODUK CICIL EMAS PT BANK SYARIAH INDONESIA, TBK. KCP JAKARTA KEMANG

Luthfia Aulia Zahra, . (2025) ANALISIS SWOT PRODUK CICIL EMAS PT BANK SYARIAH INDONESIA, TBK. KCP JAKARTA KEMANG. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The Final Project Report aims to identify and evaluate the strengths weaknesses, opportunities, and threats (SWOT) of the gold installment product of PT Bank Syariah Indonesia Tbk. KCP Jakarta Kemang, as well as provide strategies for its development. In this study, a descriptive-qualitative approach was used. Participants consisted of the branch manager of PT Bank Syariah Indonesia, Tbk. KCP Jakarta Kemang, BOSM KCP Jakarta Kemang, teller, customer service, marketing consumer, and 5 (five) customers using gold installment product from PT Bank Syariah Indonesia, Tbk. KCP Jakarta Kemang. To obtain mare in-dept information, primary data were collected through structure interviews and thorough observations of relevant informants. The result of the SWOT analysis show that the gold installment product is in quadrant I, which indicates an aggressive growth strategy (growth-oriented strategy) where streangths and opportunites can the utilize. To maximize the benefits and opportunites from the gold installment product, PT Bank Syariah Indonesia, Tbk. KCP Jakarta Kemang is recommended to use the SO (Strengths-Opportunities) strategy. It is believed that this strategy can increase product appeal and expand market share consistenly.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No.Panggil: 220101053] [Pembimbing: Siti Hidayati] [Penguji 1: Mira Rahmi] [Penguji 2: Tri Siswantini]
Uncontrolled Keywords: Islamic Bank, Gold Installment Products, SWOT Analysis, Development Strategy
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: LUTHFIA AULIA ZAHRA
Date Deposited: 06 Aug 2025 08:08
Last Modified: 06 Aug 2025 08:08
URI: http://repository.upnvj.ac.id/id/eprint/38381

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