Errenaya Widjaja, . (2025) ANALISA PERTUMBUHAN WONDR BY BNI DALAM KOMPETISI PASAR DIGITAL BANKING DI INDONESIA. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Technological advancements have been instrumental in propelling the digital transformation of the banking sector, encompassing the deployment of digital banking applications by numerous Indonesian banks. The objective of this study is to analyze the growth of Wondr by BNI, launched in mid-2024, and it’s position amidst digital market competition from Livin’ by Mandiri, BRImo, and myBCA. This study uses a descriptive qualitative method with secondary data from BNI’s 2023 – 2024 annual and sustainability reports. The analysis revealed that, despite it’s late arrival, Wondr has the potential to grow with the support of BNI’s infrastructure and the right digital strategy. This study provides a strategic overview of digital banking development amidst dynamic competition.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2210101065] [Pembimbing : Anita Nopiyanti] [Penguji 1: Wahyudi] [Ketua : Ardhiani Fadila] |
| Uncontrolled Keywords: | Technological advancements have been instrumental in propelling the digital transformation of the banking sector, encompassing the deployment of digital banking applications by numerous Indonesian banks. The objective of this study is to analyze the growth of Wondr by BNI, launched in mid-2024, and it’s position amidst digital market competition from Livin’ by Mandiri, BRImo, and myBCA. This study uses a descriptive qualitative method with secondary data from BNI’s 2023 – 2024 annual and sustainability reports. The analysis revealed that, despite it’s late arrival, Wondr has the potential to grow with the support of BNI’s infrastructure and the right digital strategy. This study provides a strategic overview of digital banking development amidst dynamic competition. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | ERRENAYA WIDJAJA |
| Date Deposited: | 25 Aug 2025 08:50 |
| Last Modified: | 25 Aug 2025 08:50 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38035 |
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