Nabila Gadis Caisa, . (2025) OPTIMALISASI PERAN DAN FUNGSI MEDIA SOSIAL OLEH HUMAS PEMERINTAH (Studi Kasus Akun Instagram LLDIKTI Wilayah III). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
LLDikti Region III as a government institution in the field of education has a promising existence on their main social media, namely Instagram. The decline in achievement occurred in 2022, which is directly proportional to engagement and impressions. In addition, bad comments and changes in interaction from LLDikti Region III were found in the comment column on their Instagram account. This study examines the optimization of the function and role of social media managed by LLDikti Region III public relations in the perspective of a public information model related to the decrease in engagement and impression of the target audience in the content management of the @humas.lldikti3 Instagram account. The research method used in this study is the case study method. The qualitative approach was chosen with the type of descriptive research and the constructivism paradigm. The data collection techniques that are considered suitable for this research method are interviews, documentation and direct observation. LLDikti Region III makes the decline in their achievement an opportunity to learn through experience, several things are done by LLDikti Region III as an effort to overcome the obstacles they previously experienced, until the final result they get is the return of their achievements as the best social media in 2023.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810411026] [Pembimbing: Garcia Krisnando Nathanael] [Penguji 1: Yani Hendrayani] [Penguji 2: Gustiana Sabarina] |
| Uncontrolled Keywords: | Social Media, Government Public Relations, Instagram |
| Subjects: | H Social Sciences > HE Transportation and Communications L Education > LG Individual institutions (Asia. Africa) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | NABILA GADIS CAISA |
| Date Deposited: | 26 Mar 2025 06:47 |
| Last Modified: | 26 Mar 2025 06:47 |
| URI: | http://repository.upnvj.ac.id/id/eprint/36189 |
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