PENGARUH LITERASI KEUANGAN, SOCIAL MEDIA INFLUENCER DAN HERDING BEHAVIOUR TERHADAP KEPUTUSAN INVESTASI CRYPTOCURRENCY GEN Z

Denta Sawwath Suryana, . (2024) PENGARUH LITERASI KEUANGAN, SOCIAL MEDIA INFLUENCER DAN HERDING BEHAVIOUR TERHADAP KEPUTUSAN INVESTASI CRYPTOCURRENCY GEN Z. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to determine the effect of financial literacy, social media influencers and Herding Behavior on cryptocurrency investment decisions among Generation Z. The study focused on the community “Keluh Kesah Pemain Cyptocurrency 2.0,” which has a population of 109,000 investors, with 378 respondents selected through purposive sampling. Data was collected through an online questionnaire using Google Forms and analyzed by the Partial Least Square method (PLS-SEM) using SmartPLS 4. The results show that financial literacy has a significant positive influence on cryptocurrency investment decisions among Generation Z, social media influencers significantly influence such investment decisions, and herd behavior also has a significant positive influence.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110111232] [Pembimbing: Ranila Suciati] [Penguji 1: Dewi Cahyani Pangestuti] [Penguji 2: Sri Mulyantini]
Uncontrolled Keywords: Financial Literacy, Scoial Media Influencer, Herding Behaviour, Cryptocurrency, Investment Decision
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HG Finance
L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: DENTA SAWWATH SURYANA
Date Deposited: 12 Feb 2025 13:45
Last Modified: 12 Feb 2025 13:45
URI: http://repository.upnvj.ac.id/id/eprint/35063

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