Abiyyu Zikril, . (2025) PENGARUH PENERAPAN TEKNOLOGI DIGITAL, SUMBER DAYA, DAN SERTIFIKASI HALAL TERHADAP KINERJA USAHA MIKRO JAKARTA SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
MSMEs have a very vital role in driving economic growth, including in South Jakarta, with a significant contribution to the Gross Domestic Product (GDP). However, many MSME actors, especially micro businesses in South Jakarta, still face challenges in maximizing their potential, especially in the application of digital technology, optimizing resources, and owning halal certification. This problem causes the performance of micro business to be not optimal, even though there are huge opportunities in the digital era. This study aims to analyze micro business in South Jakarta through the variables of digital technology application, resources, and halal certification. The research method used was quantitative, involving one hundred respondents consisting of micro business actors in South Jakarta. The data collected and processed used the Partial Least Square (PLS) technique to analyze the relationship between the variables studied. The results of this study are that the variables of the application of digital technology do not affect the performance of micro businesses and the variables of resources and halal certification affect the performance of micro businesses in running a business, thus contributing more to economic growth.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110116041] [Pembimbing: Muhammad Anwar Fathoni] [Penguji 1: Faizi] [Penguji 2: Lili Puspita Sari] |
| Uncontrolled Keywords: | Digitalization, Halal Certification, Micro Business Performance, MSMEs, South Jakarta |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | ABIYYU ZIKRIL |
| Date Deposited: | 12 Feb 2025 02:12 |
| Last Modified: | 12 Feb 2025 02:12 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35014 |
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