ANALISIS PROMOSI KEUNGGULAN FESYEN HALAL DI TENGAH ARUS GLOBALISASI PADA MEREK MUHAJIR PROJECT STORE

Safira Kayla Tatsbita, . (2025) ANALISIS PROMOSI KEUNGGULAN FESYEN HALAL DI TENGAH ARUS GLOBALISASI PADA MEREK MUHAJIR PROJECT STORE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Globalization is a challenge for society, because globalization sues people to be competitive through creativity in producing goods and services. However, globalization can be an opportunity to promote the excellence of a sector or product through the integration of all aspects in life. This research aims to analyze promotion strategy for product excellence amidst globalization at Muhajir Project Store as a brand that sells syar’i clothing, accompanied by other products which are often accompanied by preaching messages. This research uses a qualitative method with primary data, where data are collected through direct documentation, observation, and interviews with Muhajir Project Store brand, also interviews with other parties. The results show that the promotional strategy implemented by Muhajir Project Store is all communication channels and consumer incentives. The trade incentives and sales force incentives have not been implemented. The product excellences raised are divided into 2 indicators, where differentiation indicator is implemented through creativity and Islamic values brought to each product and promotion. Then, relevance indicator is implemented through various products to answer consumer needs. Therefore, Muhajir Project Store strives to become a halal fashion brand that able to answer consumer needs and a platform for preaching in the global era. Keywords: excellence, globalization, halal fashion, muhajir project store, promotion

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 2110116047] [Pembimbing: Fadhli Suko Wiryanto] [Penguji 1: Prima Dwi Priyatno] [Penguji 2: Lili Puspita Sari]
Uncontrolled Keywords:	Excellence, Globalization, Halal Fashion, Muhajir Project Store, Promotion.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User:	SAFIRA KAYLA TATSBITA
Date Deposited:	11 Mar 2025 01:37
Last Modified:	11 Mar 2025 01:37
URI:	http://repository.upnvj.ac.id/id/eprint/34859

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