DETERMINAN PERILAKU MENABUNG BERDASARKAN FENOMENA SAVING MONEY CHALLENGE PADA PENGGEMAR K-POP

Nur Fadila Fari, . (2024) DETERMINAN PERILAKU MENABUNG BERDASARKAN FENOMENA SAVING MONEY CHALLENGE PADA PENGGEMAR K-POP. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative research aimed at identifying the factors that influence saving behavior based on the Saving Money Challenge phenomenon among K-Pop fans in Jabodetabek. The sampling technique used in this study is purposive sampling with the Lemeshow formula, resulting in 100 respondents. Data collection was carried out by distributing a questionnaire through Google Forms via social media and then analyzed using the Partial Least Square (PLS) method. The results of this research are as follows: (1) Digital financial literacy does not have an effect on the saving behavior of K-Pop fans in Jabodetabek, (2) Financial inclusion has a positive effect on the saving behavior of K-Pop fans in Jabodetabek, (3) Peer influence has a positive effect on the saving behavior of K-Pop fans in Jabodetabek, (4) Lifestyle has a positive effect on the saving behavior of K-Pop fans in Jabodetabek.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110111165] [Pembimbing: Ardhiani Fadila] [Ketua Penguji: Yoko Tristiarto] [Penguji 1: Alfida Aziz]
Uncontrolled Keywords: Digital Financial Literacy, Financial Inclusion, Peer Influence, Lifestyle, Saving Behavior
Subjects: H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: NUR FADILA FARI
Date Deposited: 11 Feb 2025 10:26
Last Modified: 11 Feb 2025 10:26
URI: http://repository.upnvj.ac.id/id/eprint/34832

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