Faiza Ghefira Irwandi, . (2025) FAKTOR-FAKTOR YANG MEMENGARUHI PERILAKU PEMBELIAN IMPULSIF MASYARAKAT MUSLIM DKI JAKARTA MELALUI LIVE STREAMING TIKTOK SHOP. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The use of e-commerce services in Indonesia reached 88.1% in online Shopping activities. People feel the convenience in the Shopping process, starting from the checkout stage to the on-site payment method or Cash on Delivery (COD). One of the e-commerce platforms that offers this convenience is TikTok Shop, which is equipped with a live streaming feature, thus encouraging the tendency of impulse buying behavior. This test aims to analyze the extent to which several factors influence impulse buying behavior. This test uses quantitative methods with Partial Least Square (PLS) analysis techniques and primary data obtained through questionnaires using Google Form. The results showed that Religiosity and Understanding of Islamic Consumption had no significant effect on Impulsive Buying Behavior, then Materialism and Fear of Missing Out (FOMO) had a significant positive effect on Impulsive Buying Behavior, so that DKI Jakarta Muslims tend to have a materialist attitude and tend to worry about lagging behind trends (FOMO). The limitations of this study are that the scope of the research area is still narrow, the research approach is still simple and the influencing variables are limited.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110116058] [Pembimbing: Muhammad Anwar Fathoni] [Penguji 1: Faizi] [Penguji 2: Tati Handayani] |
| Uncontrolled Keywords: | FOMO, live streaming, materialism, understanding of islamic consumption, religiosity |
| Subjects: | B Philosophy. Psychology. Religion > BL Religion B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | FAIZA GHEFIRA IRWANDI |
| Date Deposited: | 14 Feb 2025 04:27 |
| Last Modified: | 14 Feb 2025 04:27 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34765 |
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