Shafa Khansa Auliya Khairunnisa, . (2024) PENGARUH HARGA, TEKNOLOGI, DAN KUALITAS PRODUK TERHADAP MINAT BELI MOTOR LISTRIK DI TANGERANG SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to determine, analyze, and prove the effect of price, technology, and product quality on buying interest in electric motors in the South Tangerang area. The population in this study are people who live in South Tangerang and have an interest in buying an electric motorbike. The sample used in this study amounted to 100 respondents who were selected using purposive sampling method with non-probability sampling technique. The approach used is a quantitative approach, where data is collected through online questionnaires using google forms distributed through social media. The data analysis technique in this study uses descriptive and inferential analysis with the help of SmartPLS 4.0 software through the Partial Least Square (PLS) method. The results of the analysis show that: (1) price has a significant influence on buying interest in electric motorbikes, (2) technology has a significant influence on buying interest in electric motorbikes, and (3) product quality has a significant influence on buying interest in electric motorbikes. The results of this study are expected to provide input for electric motorcycle manufacturers in designing marketing strategies that are more effective and in accordance with market needs.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110111210] [Pembimbing: Diana Triwardhani] [Penguji 1: Lina Aryani] [Penguji 2: Pusporini] |
| Uncontrolled Keywords: | Price, Technology, Product Quality, Purchase Intention, Electric Motorcycle. |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | SHAFA KHANSA AULIYA KHAIRUNNISA |
| Date Deposited: | 27 Feb 2025 02:01 |
| Last Modified: | 27 Feb 2025 02:01 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34491 |
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