PENGARUH GREEN PRODUCT, LIFESTYLE, DAN PRICE TERHADAP MINAT BELI CORKCICLE

Frisca Aprillia, . (2024) PENGARUH GREEN PRODUCT, LIFESTYLE, DAN PRICE TERHADAP MINAT BELI CORKCICLE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

With increasing public awareness of the importance of sustainability, environmentally friendly products such as Corkcicle are increasingly in demand. Corkcicle is a company known for its innovation in beverage storage and serving products, especially by creating solutions to maintain beverage temperature. The purpose of this study is to determine, analyze and prove the influence of Green Product, Lifestyle, and Price on Corkcicle Purchase Interest. The population in this study were consumers who knew the Corkcicle product, with a sample in this study of 100 respondents aged 17 years and over and domiciled in Jabodetabek using the Purposive Sampling method. This study uses a quantitative method and uses SmartPLS 4 software as a data processing tool. The results of this study indicate that (1) Green Product has a significant effect on Corkcicle Purchase Interest, (2) Lifestyle has a significant effect on Corkcicle Purchase Interest, and (3) Price has no effect and is not significant on Corkcicle Purchase Interest.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110111041] [Pembimbing: Dienni Ruhjatini Sholihah] [Penguji 1: Diana Triwardhani] [Penguji 2: Alfatih Sikki Manggabarani]
Uncontrolled Keywords: Green Product, Lifestyle, Price, Purchase Interest, Corkcicle
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: FRISCA APRILLIA
Date Deposited: 11 Feb 2025 07:53
Last Modified: 11 Feb 2025 07:53
URI: http://repository.upnvj.ac.id/id/eprint/34264

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