Alfian Dwi Putra, . (2012) PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK “HONDA” DI KAWASAN BEKASI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Today competition in the two-wheeler industry in the country getting tighter. One of the two-wheeler brand that is known is Honda, Honda products are always creating new inventions which adapted to the changing times and the desire of the public to keep their products sold. However, the market share of Honda products remains high and the top over the years of all kinds of other motorcycles. It shows that the consumer's decision to purchase and choose the Honda motorcycle products is above than other motorcycle products. The purpose of this study was to determine the influence of motivation, perceptions, and attitudes of consumers toward purchasing decisions of Honda motorcycles in the area of Bekasi. This study uses quantitative data collection techniques questionnaire is a list of questions covering all the statements by the respondents in this study were 100. This data is got directly from questionnaires addressed to the respondent. The analysis technique used is the Multiple Linear Regression. The results of the analysis using SPSS shows that, taken together motivations, perceptions, and attitudes of consumers have a positive and significant impact on the purchase decision of Honda motorcycles in the area of Bekasi.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 207111064] [Penguji II (Pembimbing) : Medri Daran] [Penguji I : Diana Triwardhani] [Ketua Penguji : Yuliniar] |
| Uncontrolled Keywords: | Motivation, Perception, Attitudes and Purchase Decision. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 06 Nov 2024 02:47 |
| Last Modified: | 06 Nov 2024 02:47 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33987 |
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