Damar Yanuartha, . (2024) SRATEGI MARKETING POLITIK MOHAMMAD IDRIS DAN IMAM BUDI HARTONO DALAM KAMPANYE PILKADA KOTA TAHUN 2020 DI MEDIA SOSIAL INSTAGRAM. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
In the 2020 Depok City Pilkada, the use of Instagram social media by the Idris-Imam candidate pair became the main strategy in their campaign. Volunteer accounts such as @sahabatidris and @sabijuara actively posted informative and engaging campaign content. Their marketing strategy included active interaction with voters, target audience mapping, use of hashtags, and collaboration with influencers. Monitoring results showed a positive public response to the campaign, although challenges such as social media algorithms remained. This research uses a descriptive qualitative approach with the netnography method to analyze the political marketing strategies of Mohammad Idris and Imam Budi Hartono and the response of political marketing on Instagram social media to the community. The descriptive qualitative method allows researchers to explore information in depth through netnography to obtain accurate data related to the subject or issue raised. In addition to netnography, the literature study method is also used to collect data from relevant journals, articles, and documents, as well as social media monitoring techniques to analyze data from social media platforms. The results of this study found that in the context of the political campaign marketing strategy of the Idris-Imam candidate pair in the 2020 and 2022 Depok regional elections, social media, especially Instagram, became the main foundation. Through volunteer accounts such as @sahabatidris and @sabijuara, they actively share quality content related to campaign promises and work program achievements. The marketing strategy covers various aspects, from creating informative and engaging content to active interaction with voters and monitoring analytics for strategy optimization. The campaign promises voiced by the couple, especially related to health, education, employment, and economic issues, took center stage to improve the welfare of the people of Depok. Social media is not only a tool to expand the reach of the campaign, but also a means to get feedback and influence public opinion, especially for young voters and first-time voters.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1910413090] [Pembimbing : Danis Tri Saputra Wahidin] [Penguji 1 : Sri Lestari Wahyuningroem] [Penguji 2 : Ardli Johan Kusuma] |
| Uncontrolled Keywords: | Political Marketing, Social Media, Regional Elections, Online Campaign |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JC Political theory |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | DAMAR YANUARTHA |
| Date Deposited: | 04 Oct 2024 07:38 |
| Last Modified: | 04 Oct 2024 08:48 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33682 |
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