Siva Afida, . (2024) FASHION SEBAGAI KOMUNIKASI NONVERBAL DALAM "CITAYAM FASHION WEEK". Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to examine how nonverbal communication can occur through the use of fashion in the Citayam Fashion Week phenomenon. Using qualitative methods with phenomenological research type, a phenomenological study was carried out to understand a symptom of human experience, Citayam Fashion Week. Field observations and in-depth interviews with five informants were used as data collection techniques, which were then analyzed using the phenomenological analysis method by Bogdan and Taylor. By using the theory of symbolic interactionism (SI) by George Herbert Mead, researchers obtained the results that a person's background can influence their thoughts and lead them to become interested in the world of fashion which ultimately gives rise to “social act” in the decision to visit Citayam Fashion Week (mind), then the role-taking process emerges to interact and socialize with other people by exchanging symbols to create meaning for the actions that have been carried out (self), when teenagers at Citayam Fashion Week had the same meaning for certain symbols, that was when a consensus of meaning occurred that entered the (society) stage. In this process, non- verbal communication with fashion media is used by Citayam Fashion Week teenagers as a symbol of themselves and has a meaning behind it, such as increasing self-confidence, self-satisfaction with something they like and attracting the attention of others. There are also findings that this phenomenon produces a pop culture, which is characterized by the characteristics of relativism, pragmatism, entertainment culture, hedonism, instant culture, popularity, icon culture, consumerism, style culture, secularism, loss of boundaries, and contemporary. Keywords: fashion, non-verbal communication, pop culture, symbolic interactionism theory, Citayam Fashion Week.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810411291 [Pembimbing: Dede Suprayitno] [Penguji 1: Ratu Laura Mulia B. P.] [Penguji 2: Rizkiya Ayu Maulida] |
| Uncontrolled Keywords: | Keywords: fashion, non-verbal communication, pop culture, symbolic interactionism theory, Citayam Fashion Week. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | SIVA AFIDA |
| Date Deposited: | 24 Sep 2024 01:23 |
| Last Modified: | 24 Sep 2024 01:23 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33311 |
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