ANALISIS MINAT BERKUNJUNG (STUDI KASUS PADA TAMAN MINI INDONESIA INDAH)

Sihma Hety Munjayani, . (2024) ANALISIS MINAT BERKUNJUNG (STUDI KASUS PADA TAMAN MINI INDONESIA INDAH). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to find out, prove and analyze the influence of Instagram content, copywriting and green tourist experience on interest in visiting Taman Mini Indonesia Indah (TMII). This research method uses a quantitative approach. Data sources are primary data and data collection techniques by distributing questionnaires via Google Form and Populix. Samples were taken using a non-probability sampling purposive sampling technique from 200 respondents. Data analysis used the multiple linear regression analysis method with the help of the SPSS 29 application. The research results showed that Instagram content had a significantly positive effect on interest in visiting Taman Mini Indonesia Indah (TMII), copywriting had a significantly positive effect on interest in visiting Taman Mini Indonesia Indah (TMII), and green tourist experience has a significant positive effect on interest in visiting Taman Mini Indonesia Indah (TMII).

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2010111068] [Pembimbing: Prasetyo Hadi] [Ketua Penguji: Miguna Astuti] [Penguji 1: Rosali Sembiring Colia]
Uncontrolled Keywords: Instagram content, copywriting, green tourist experience, and interest in visiting.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: SIHMA HETY MUNJAYANI
Date Deposited: 02 Oct 2024 06:22
Last Modified: 02 Oct 2024 06:22
URI: http://repository.upnvj.ac.id/id/eprint/33229

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