ANALISIS PERBANDINGAN STRATEGI POLITICAL BRANDING FARAH PUTRI NAHLIA PADA PEMILU LEGISLATIF TAHUN 2019 DAN TAHUN 2024

Icas Velaninda, . (2024) ANALISIS PERBANDINGAN STRATEGI POLITICAL BRANDING FARAH PUTRI NAHLIA PADA PEMILU LEGISLATIF TAHUN 2019 DAN TAHUN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to provide a deeper understanding of the political branding strategies employed by Farah Putri Nahlia during the 2019 legislative elections and the strategies she implemented to maintain and increase her vote share in the 2024 elections. Political branding is the main issue highlighted in this research, considering the importance of political image and identity in garnering public support. This research uses a qualitative approach with a case study methodology, described descriptively. Data were collected through in-depth interviews and content analysis from social media and other publications. The findings show that Farah Putri Nahlia successfully build and strengthen her political brand, focusing on values relevant to young people and women. The use of inspirational slogans and more elegant communication strategies in the 2024 elections were also key in maintaining a positive image and public support. These findings provide important insights into how politicians can develop and maintain a strong political brand in a dynamic political environment.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010413040] [Pembimbing: Danis Tri Saputra W] [Penguji 1: Deni Angela] [Penguji 2: Lia Wulandari]
Uncontrolled Keywords: political branding, legislative elections, Farah Puteri Nahlia, political strategy
Subjects: J Political Science > J General legislative and executive papers
J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: ICAS VELANINDA
Date Deposited: 04 Oct 2024 03:37
Last Modified: 04 Oct 2024 03:37
URI: http://repository.upnvj.ac.id/id/eprint/33167

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