ANALISIS STRATEGI SEARCH ENGINE OPTIMIZATION (SEO) UNTUK MENINGKATKAN KOMUNIKASI PEMASARAN TERPADU BAGI BRAND LA ROCHE POSAY INDONESIA

Lukas Yohadi Yahya, . (2024) ANALISIS STRATEGI SEARCH ENGINE OPTIMIZATION (SEO) UNTUK MENINGKATKAN KOMUNIKASI PEMASARAN TERPADU BAGI BRAND LA ROCHE POSAY INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to demonstrate the extent of the role and outcomes of applying SEO techniques & strategies for the success of the Integrated Marketing Communication (IMC) strategy of the La Roche Posay brand in Indonesia. By analyzing various aspects of the IMC, the researcher seeks to understand the relevance of SEO as an integral part of today's marketing strategy. The research method used is qualitative with a case study approach, utilizing both primary and secondary data sources. Data collection techniques include in-depth interviews. The collected data is then analyzed through four stages of data analysis: data collection, data reduction, data presentation, and conclusion drawing. The results of this study find a correlation between the use of SEO and the implementation of aspects of IMC. The interview results also find that SEO can be applied to the majority of aspects of the Integrated Marketing Communication (IMC). Additionally, the use of SEO can enhance digital marketing potential, increase brand awareness, and drive sustainable business growth.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010411189] [Pembimbing: Munadhil Abdul Muqsith] [Penguji 1: Maria Febiana Christanti] [Penguji 2: Windhi Tia Saputra]
Uncontrolled Keywords: SEO, Integrated Marketing Communication, New Media
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: LUKAS YOHADI YAHYA
Date Deposited: 23 Aug 2024 03:52
Last Modified: 26 Sep 2024 03:38
URI: http://repository.upnvj.ac.id/id/eprint/33120

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