Savira Alya Yusanti, Rara (2024) STRATEGI KONTEN 'CV & INTERVIEW 101' DAN 'PORTOFOLIO 101' DALAM MERAIH ENGAGEMENT PADA MEDIA SOSIAL TIKTOK @GIRLSBEYOND.ID DI DUNIA KERJA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
According to the Central Statistics Agency, 673,49 thousand university graduates and 159,49 thousand diploma graduates in Indonesia are still unemployed, so there is a need for media that reveals new trends in communication and interaction in the world of work, one of which is Girls Beyond by presenting the content 'CV & Interview 101' and 'Portfolio 101' on the TikTok platform. The aim of this research is to analyze the 'CV and Interview 101' and 'Portfolio 101' content strategies used by Girls Beyond to achieve engagement on the TikTok social media account @girlsbeyond.id in the world of work. This research was conducted through Pierre Levy's new media theory with descriptive qualitative research methods. Researchers collected data by conducting in-depth interviews with 3 informants from the Girls Beyond Social Media team. The results of this research show that Girls Beyond has its own content strategy in producing its content, including content format, stages of content presentation, content timeline, understanding of audience preferences, special techniques for content, creative process and interesting video production, challenges faced and implemented solutions, data analysis and use of analytical tools in Girls Beyond, and content optimization.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010411007] [Pembimbing: Witanti Prihatiningsih] [Penguji 1: Rizkiya Ayu Maulida] [Penguji 2: Kumala Hayati] |
| Uncontrolled Keywords: | Content Strategy, Engagement, Girls Beyond, TikTok |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | SAVIRA ALYA YUSANTI |
| Date Deposited: | 26 Aug 2024 01:46 |
| Last Modified: | 26 Aug 2024 01:46 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33026 |
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