Dwi Rofikah, . (2024) ANALISIS KONTEN STORYTELLING DIGITAL EDUKASI KESEHATAN MENTAL PADA AKUN INSTAGRAM @IBUNDA.ID. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The issue of mental health continues to be an important topic and requires serious attention, with one effective solution being education through storytelling on social media such as Instagram. This research explores digital storytelling in mental health education by the Instagram account @ibunda.id using agenda setting theory to filter content from a mental health perspective. This research is descriptive qualitative with a content analysis method, using data from Instagram content documentation @ibunda.id and other sources. Data collection is carried out through selecting content according to research criteria. Data analysis follows the Krippendorff concept which includes the stages of data collection, sample determination, recording, reduction, drawing conclusions and narration. The content covers topics on the relationship between psychiatrists and patients, the impact of mental disorders, and education on various mental health issues. This account explores various categories of mental health problems and the importance of maintaining mental health. There are 20 categories of mental health educational content from July 2023 to January 2024, including anxiety disorders, depression/trauma, panic attacks, bullying, toxic relationships, and motivation. The research results show that storytelling content provides a positive experience for the audience, where the audience feels comfortable to see, hear and provide feedback. In addition, @ibunda.id's storytelling message proves positive value in terms of visibility, relevance to the audience, and valence in discussing mental health issues and seeking professional help. Positive perceptions of the credibility and reliability of information support @ibunda.id as a trusted educational source in the field of mental health.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010411204] [Pembimbing: Puri Bestari Mardani] [Penguji 1: Maria Febiana Christanti] [Penguji 2: Nuril Ashivah Misbah] |
| Uncontrolled Keywords: | Mental Health, Social Media, Instagram, Storytelling, Ibunda.id |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | DWI ROFIKAH |
| Date Deposited: | 30 Aug 2024 02:31 |
| Last Modified: | 30 Aug 2024 02:31 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32637 |
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