ANALISIS STRATEGI PEMASARAN KREDIT USAHA RAKYAT (KUR) PADA PT BANK RAKYAT INDONESIA PERSERO TBK KC BANDUNG ASIA AFRIKA

Sabrina Azzahra, . (2024) ANALISIS STRATEGI PEMASARAN KREDIT USAHA RAKYAT (KUR) PADA PT BANK RAKYAT INDONESIA PERSERO TBK KC BANDUNG ASIA AFRIKA. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Bank BRI's People's Business Credit (KUR) product is a product that is really needed for MSMEs which are now the center of the economy in a region, Bank BRI is one of the banks that offers KUR products with the largest allocation. Therefore, this research intends to determine the marketing tactics employed by Bank BRI to increase the number of KUR clients. This research uses a qualitative descriptive research method based on primary data obtained through the interview stage. Based on the research results, it shows that Bank BRI uses the SWOT Marketing MIX analysis technique where by knowing the 7p owned by Bank BRI, Bank BRI can easily analyze SWOT (Strengths, Weakness, Opportunities, Threats) to increase the number of customers. Keywords: KUR, Bank BRI, 7p, Marketing Mix SWOT Analysis

Item Type: Thesis (Tugas Akhir)
Additional Information: [No.Panggil: 2110101018] [Pembimbing: Suharyati] [Penguji 1: Anita Nopiyanti] [Penguji 2 : Jenji Gunaedi Argo]
Uncontrolled Keywords: Bank BRI's People's Business Credit (KUR) product is a product that is really needed for MSMEs which are now the center of the economy in a region, Bank BRI is one of the banks that offers KUR products with the largest allocation. Therefore, this research intends to determine the marketing tactics employed by Bank BRI to increase the number of KUR clients. This research uses a qualitative descriptive research method based on primary data obtained through the interview stage. Based on the research results, it shows that Bank BRI uses the SWOT Marketing MIX analysis technique where by knowing the 7p owned by Bank BRI, Bank BRI can easily analyze SWOT (Strengths, Weakness, Opportunities, Threats) to increase the number of customers. Keywords: KUR, Bank BRI, 7p, Marketing Mix SWOT Analysis
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: SABRINA AZZAHRA
Date Deposited: 02 Oct 2024 07:48
Last Modified: 02 Oct 2024 07:48
URI: http://repository.upnvj.ac.id/id/eprint/32537

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