Muhammad Luthfi Agam, . (2024) PENGARUH KUALITAS PRODUK, ELECTRONIC WORD OF MOUTH, DAN HARGA TERHADAP MINAT BELI MOBIL LISTRIK DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Increasing air pollution and greenhouse gas emissions are driving the need for environmentally friendly vehicles. Electric cars are a potential alternative with various advantages. Therefore, currently, various countries in the world are competing to adopt electric vehicles (EV). This research was conducted with the aim of analyzing the influence of product quality, electronic word of mouth, and price on purchase intention in Electric Car products in Jabodetabek. This research is quantitative research and the sample that has been determined is people who are active in the Jabodetabek area with a sample size of 100 respondents. The sampling technique was carried out using non-probability sampling with a purposive sampling method. Data was collected using a questionnaire analysis, techniques used descriptive statistical data analysis strategies and analysis was carried out using the SmartPLS 3.0 application. The results of this research show that: (1) Product quality has a significant and positive effect on purchase intention, (2) electronic word of mouth has a positive and significant effect on purchase intention, and (3) price has a positive and significant effect on purchase intention.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010111232] [Ketua Penguji : Alfatih Sikki Manggabarani] [Penguji 1: Yuliniar] [Penguji 2 (pembimbing): Pusporini] |
| Uncontrolled Keywords: | product quality, electronic word of mouth, price, purchase intention |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | MUHAMMAD LUTHFI AGAM |
| Date Deposited: | 25 Sep 2024 07:09 |
| Last Modified: | 25 Sep 2024 07:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31957 |
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