Luthfan Hero Alexander, . (2024) PENGARUH KEMUDAHAN PENGGUNAAN, KEPERCAYAAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TIKET.COM. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study is quantitative research that aims to determine the influence of convenience, trust, and service quality on Tiket.com purchase decisions. The population in this study is people in DKI Jakarta who use Tiket.com. The sample size is as many as 100 respondents, with a non-probability sampling method, especially purposive sampling. Data collection was carried out by distributing questionnaires online using Google Form media. The data analysis techniques used are descriptive and inferential analysis using the Partial Least Square (PLS) analysis tool with SmartPLS software. The results of this study show that (1) ease of use has no effect on purchase decisions with an original sample value of 1,175 (2) reliability has a positive and significant effect on purchase decisions with an original sample value of 3,138 (3) service quality has a positive and significant effect on customer satisfaction with an original sample value of 2,978.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1710111172] [Pembimbing: Nobelson] [Penguji 1: Dienni Ruhjatini Sholihah] [Penguji 2: Alfatih Sikki Manggabarani] |
| Uncontrolled Keywords: | ease of use, trust, service quality, service quality, purchase decision, Tiket.com |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | LUTHFAN HERO ALEXANDER |
| Date Deposited: | 30 Sep 2024 02:12 |
| Last Modified: | 30 Sep 2024 02:12 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31718 |
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