ANALISIS USER EXPERIENCE DAN REDESIGN USER INTERFACE APLIKASI NARMA SHOP DENGAN METODE USER EXPERIENCE QUESTIONNAIRE DAN HEURISTIC EVALUATION

Della Chintiya Dewi, . (2024) ANALISIS USER EXPERIENCE DAN REDESIGN USER INTERFACE APLIKASI NARMA SHOP DENGAN METODE USER EXPERIENCE QUESTIONNAIRE DAN HEURISTIC EVALUATION. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Narma Toserba is a modern retail business with a supermarket business model that focuses on providing a wide range of quality basic and daily necessity products at affordable prices and delivering excellent customer service. In its implementation, Narma Toserba has launched a mobile application called Narma Shop with the aim of expanding its marketing reach, enhancing, and maintaining customer loyalty. Therefore, it is important to optimize the application to ensure that its usage aligns with user needs. This study aims to assess user experience and redesign the user interface to meet the usability standards of the Narma Shop application, using the User-Centered Design (UCD) framework combined with the User Experience Questionnaire (UEQ) method, involving user questionnaire assessments, and Heuristic Evaluation by expert evaluators in the field of user experience and user interface. Through this research, the redesign of the application successfully improved usability scores to the "good" category, with increases in attractiveness by 68.2%, clarity by 68.8%, efficiency by 71.6%, accuracy by 65.2%, stimulation by 72.1%, and learnability by 77.4%. Additionally, the researcher managed to reduce the findings of Heuristic Evaluation, initially identifying 35 issues with the system, which decreased to only 7 after the redesign.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010512005] [Pembimbing 1: Theresia Wati] [Pembimbing 2: Bambang Triwahyono] [Penguji 1: Catur Nugrahaeni] [Penguji 2: Sarika]
Uncontrolled Keywords: Narma Shop, Interface, Experience, User Centered Design (UCD), User Experience Questionnaire, Heuristic Evaluation
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1)
Depositing User: DELLA CHINTIYA DEWI
Date Deposited: 09 Sep 2024 08:00
Last Modified: 09 Sep 2024 08:00
URI: http://repository.upnvj.ac.id/id/eprint/31616

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