PENGARUH KEMUDAHAN, PERSEPSI RESIKO, GAYA HIDUP, DAN RELIGIOSITAS TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN LINK AJA SYARIAH

Hilmi Delphino Arrighi, . (2024) PENGARUH KEMUDAHAN, PERSEPSI RESIKO, GAYA HIDUP, DAN RELIGIOSITAS TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN LINK AJA SYARIAH. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

It is recorded that e-wallet use in Indonesia is the highest percentage among other ASEAN countries, namely 74%. There is a problem that occurs, namely that users of sharia-based e-wallets such as Link Aja Syariah are still relatively small compared to conventional e-wallets such as Gopay, Dana, Ovo, Shopee Pay and so on. This is inversely proportional to the statement that Indonesia is a country with a Muslim population. most in the world. The aim of this research is to determine the influence of convenience, risk perception, lifestyle and religiosity on purchasing decisions in e-commerce using Link Aja Syariah. The population in this study is the Muslim community of DKI Jakarta. Sampling used a non-propability sampling technique with purposive sampling. This research used 120 respondents who had criteria such as being Muslim, having an address in DKI Jakarta and having shopped at least once at Link Aja Syariah using the Link Aja Syariah payment method. Data collection uses a questionnaire in the form of a form distributed via social media and WA groups. This research uses quantitative methods with partial least squares techniques using the SmartPls application. The results of the hypothesis test are that convenience influences purchasing decisions, perceived risk does not influence purchasing decisions, lifestyle does not influence purchasing decisions and religiosity influences purchasing decisions.

Item Type: Thesis (Skripsi)
Additional Information: {No.Panggil: i2010116003} {Pembimbing: Mira Rahmi} {Penguji 1: Muhammad Anwar Fathoni} {Penguji 2: Lili Puspita Sari}
Uncontrolled Keywords: ease of use,lifestyle, perceived risk, purchasing decision, religiosity
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: HILMI DELPHINO ARRIGHI
Date Deposited: 24 Sep 2024 02:37
Last Modified: 24 Sep 2024 02:37
URI: http://repository.upnvj.ac.id/id/eprint/31459

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