Endry Fikry Fauzan, . (2024) PENGARUH KUALITAS PRODUK, HARGA, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN TOYOTA AVANZA DI DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is quantitative research to find out, analyze, prove the influence of product quality, price and word of mouth on the decision to purchase a Toyota Avanza car in Jakarta. The population in this study is the people of Jakarta who own Toyota cars. The total sample taken in this research was 100 respondents, sampling was carried out using a non-probability sampling method and the method used was the purposive sampling method, in this research a questionnaire was used to collect data from respondents and used PLS (Partial Least Square) then in carrying out the analysis. The results obtained from this research are that Product Quality, Price, and Word of Mouth has a significant effect on the decision to purchase a Toyota Avanza car in Jakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010111142] [Pembimbing: Jenji Gunaedi Argo] [Penguji 1: Suharyati] [Penguji 2: Diana Triwardhani] |
| Uncontrolled Keywords: | Product Quality, Price, Word of Mouth, Purchasing Decisions |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | ENDRY FIKRY FAUZAN |
| Date Deposited: | 02 Oct 2024 06:49 |
| Last Modified: | 02 Oct 2024 06:49 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31384 |
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