Elyzer Tabitha, . (2024) PENGARUH CITRA MEREK, KUALITAS PELAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KOPI TUKU - BINTARO. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a quantitative study which aims to find out, understand, and analyze the influence of brand image, service quality, and location on purchasing decisions for Tuku Coffee – Bintaro. The population in this study are people who have purchased Tuku Coffee - Bintaro products. This study used 100 respondents using a non-probability sampling method with purposive sampling technique. Data collection techniques were obtained from the results of distributing questionnaires via Google Form. The data analysis technique used descriptive and inferential analysis techniques with SmartPLS 4.0 software. The results of this research show that (1) brand image has an influence on purchasing decisions, (2) service quality has an influence on purchasing decisions, (3) location has an influence on purchasing decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010111067] [Pembimbing: Yuliniar] [Penguji 1: Alfatih Sikki Manggabarani] [Penguji 2: Jenji Gunaedi Argo] |
| Uncontrolled Keywords: | Brand image, Service Quality, Location, Purchase Decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | ELYZER TABITHA |
| Date Deposited: | 17 Sep 2024 07:31 |
| Last Modified: | 17 Sep 2024 07:31 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31383 |
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