PENGARUH RELIGIOSITAS, LABEL HALAL, HARGA, DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MAKANAN KOREA DI RESTORAN MUJIGAE

Muhamad Haykal Kurniawan, . (2024) PENGARUH RELIGIOSITAS, LABEL HALAL, HARGA, DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MAKANAN KOREA DI RESTORAN MUJIGAE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (539kB)
[img] Text
AWAL.pdf
Download (740kB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (567kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (744kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (712kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (726kB)
[img] Text
BAB 5.pdf
Download (511kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (586kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (364kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (10MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (944kB)

Abstract

Currently, Mujigae Restaurant is one of the Korean restaurants that has remained in the first rank of the market leader from 2020 to 2023 and this is certainly the impact of the development of the Korean Wave phenomenon in the food sector. However, it is unfortunate that in recent years the percentage of purchases at Mujigae Restaurant has increased and decreased. This is caused by changes in Mujigae Restaurant customer loyalty. So, the purpose of this study is to analyze how much influence religiosity, halal label, price and product quality have on Korean food customer loyalty at Mujigae Restaurant. This study uses a quantitative approach with the data used, namely 130 people who live in the Jabodetabek area and have made purchases at least 2 times at Mujigae Restaurant. Sampling with non-probability sampling with purposive sampling and data analysis techniques using partial least square (PLS) using SmartPLS 4.0 software with outer model and inner model used in data testing. The results in this study are religiosity and halal labeling each have no effect on customer loyalty. However, price and product quality each have an effect on customer loyalty.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010116069] [Pembimbing: Lili Puspita Sari] [Penguji 1: Tati Handayani] [Penguji 2: Fitri Yetty]
Uncontrolled Keywords: customer loyalty, halal label, price, product quality, religiosity
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: Muhamad Haykal Kurniawan
Date Deposited: 10 Sep 2024 04:17
Last Modified: 10 Sep 2024 04:17
URI: http://repository.upnvj.ac.id/id/eprint/31331

Actions (login required)

View Item View Item