Cassandra Trivicsthra Metalika, . (2015) PENGARUH PERSEPSI RISIKO DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE MELALUI KEPERCAYAAN SEBAGAI VARIABEL INTERVENING STUDI KASUS PADA PEMBELI DI SITUS OLX.CO.ID. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This Research Aims At Knowing The Direct And Indirect Influence Of Perceived Of Risk And Price To Online Purchasing Decision Through Trust, And The Influence Of Trust To The Online Purchasing Decision. The Samples In This Study Were 100 respondent Who Are Buyer Of Site Olx.co.id. The Sample Size In This Study Using Roscoe Formula That The Decent Sample Size In The Study Is Between 30 to 500. Methods of Data Collection By Questionnaire. Data Analysis Using Path Analysis and Hypotheses Using T-and F-statistics With a Confidence Level Of 5%. The Result Of This Research Show That the value of Significant Of Risk Perception Is 0.008 < 0.05 With Direct Impact sum Is -0.370, Indirect Influence Retrieved 1,245 results. So Indirect Influence Bigger than the direct effect (-0.370 < 1.245) So stated that Risk Perception Influential Online Purchasing Decision Against either directly or Indirectly. Direct Effect of Price No Significant whereas Indirect Influence Price is 0.097, Because Indirect Influence Price Bigger than Direct Impact So declared that Price No Effect Against To Online Purchase Decision Perceived of Risk Influences Online Purchasing Decision, But Price Does Not Influence To Online Purchasing Decision. Then, Trust Influences To Online Purchasing Decision, And It Mediates The Influence Of Perceived Of Risk And Price To Online Purchasing Decision.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1110111006] [Penguji II/Pembimbing : Diana Triwarhani] [Penguji I : Tati Handayani] [Ketua Penguji : Nobelson] |
| Uncontrolled Keywords: | Perceived of Risk, Price, Trust, and Online Purchasing Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 03 Jul 2024 08:51 |
| Last Modified: | 03 Jul 2024 08:51 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30398 |
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