SISTEM INFORMASI CUSTOMER RELATION MANAGEMENT PADA PAMERAN WEDDING FESTIVAL (STUDI KASUS: PT DYANDRA PROMOSINDO)

Lawdzai Nuzulul Azhfar, . (2024) SISTEM INFORMASI CUSTOMER RELATION MANAGEMENT PADA PAMERAN WEDDING FESTIVAL (STUDI KASUS: PT DYANDRA PROMOSINDO). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The mechanism of administrative processes and document archiving conducted through individuals via multiple third-party tools and applications is considered inefficient and suboptima. The digital system has been implemented before but often encountered issues such as login errors and the absence of access restrictions for each actor, leading to many changes being made without knowledge of who accessed them and the actors involved. As a result, the sales team reverted to manual methods. This includes inputting data, managing data, and providing direct service to clients by contacting sales personnel via personal messages. Consequently, the business process is considered suboptimal and inefficient. The author proposes to provide a system that can provide direct access and have respective limitations through Users (Exhibitors), Admins (Sales Team) who can manage and access information digitally. Through Customer Relationship Management (CRM) System using waterfall method, it will assist in business approach and utilize technology for efficient prospect management. This involves the collection and use of client data to enhance interaction, service, and Client Experience. Thus, work is expected to become more optimal, efficient, and transparent.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010512126] [Pembimbing 1: Ruth Mariana Bunga Wadu] [Pembimbing 2: M. Octaviano Pratama] [Penguji 1: Erly Krisnanik] [Penguji 2: M. Bayu Wibisono]
Uncontrolled Keywords: Wedding Festival, Customer Relation Management, Digital System, Waterfall, Client Experiences
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1)
Depositing User: LAWDZAI NUZULUL AZHFAR
Date Deposited: 19 Sep 2024 02:39
Last Modified: 19 Sep 2024 02:39
URI: http://repository.upnvj.ac.id/id/eprint/30241

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