Happy Chaesari Putri, . (2014) ANALISIS PENGARUH PENGGUNAAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The study is done to analysis variable influence of a attractiveness endorser and credibility endorser of the decision to buy a motorcycle Honda Vario. Population in this research is all subscribers and users motorcycle Honda Vario very much and cannot be known exactly (unpredictable). Data obtained by spreading a questionnaire to public cilandak the east.Obtained the number of samples as many as 100 people of respondents. The determination of the sample use sampling techniques of probability with purposive of sampling techniques. The analysis technique used is multiple regression worship and hypothesis test using the f test, T test, and R2 test with level of significance 5%. The result showed that variable attractiveness endorser influential significantly with the resolution of the purchase of the variables credibility endorser influential significantly with the resolution of the purchase. Variable attractiveness endorser and credibility of endorser is variable that affect the decision which has indicated by the value of purchases t-count larger than t-tabel and have a significance as big as 0,000.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1010111032] [Penguji II/Pembimbing : Tati Handayani] [Penguji I : Diana Triwardhani] [Ketua Penguji : Yuliniar] |
| Uncontrolled Keywords: | Attractiveness Endorser, Credibility Endorser, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 12 Jun 2024 03:36 |
| Last Modified: | 12 Jun 2024 03:36 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30205 |
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