ANALISIS MAKNA SIMBOLIK IKLAN ROKOK DJARUM SUPER PADA REKLAME LUAR RUANG DALAM MEMBENTUK BRAND IMAGE KHALAYAK (Kajian Semiotika Iklan Luar Ruang dengan Media Billboard)

Rahayu Widyaningsih, . (2015) ANALISIS MAKNA SIMBOLIK IKLAN ROKOK DJARUM SUPER PADA REKLAME LUAR RUANG DALAM MEMBENTUK BRAND IMAGE KHALAYAK (Kajian Semiotika Iklan Luar Ruang dengan Media Billboard). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The background of this research is cigarette advertising on billboards Djarum Super outer space have apparently can form brand image audience .The purpose of this research is to find signs of communication cigarette advertising on billboards Djarum Super outer space in forming the brand image of audiences. The theory used is communication theory, mass communications theory, advertising theory and the theory of semiotics. The theory in this research use he captured the theory charles pierce. The kind of research used in this research was a qualitative methodology descriptive. Data collection method used in this research was interviews and observation. We can conclude that in terms of interpret or build a the significance of a message in the form of a sign, in this case cigarette advertising Djarum Super outdoor ads with medium billboards, can have purport or interpretation at the signs in the ad by the use of the theory of charles sanders pierce or in other words, meanings binding or one meaning. Overall can be exposed that the preparation of a message (advertising) cannot be separated from signs that are packaged by the creator advertising it self.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 0910411103] [Penguji II (Pembimbing) : Supratman] [Penguji I : Kusumajanti] [Ketua Penguji : Sumardi Dahlan]
Uncontrolled Keywords:	Advert, Semiotics Analysis, Theory Charles Sander Pierce, Brand Image
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	Muamar Khadafi
Date Deposited:	11 Jun 2024 02:10
Last Modified:	11 Jun 2024 02:10
URI:	http://repository.upnvj.ac.id/id/eprint/30182

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