Novaldi Surya Perkasa Bekti, . (2024) PROGRAM GEROBAK PERINDO : Studi Penerapan 4P Marketing Politik Partai Perindo Terhadap Keterpilihan Calon Legislatif di Wilayah Jakarta Selatan. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (179kB) |
|
Text
AWAL.pdf Download (335kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (288kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (232kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (239kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (635kB) |
|
Text
BAB 5.pdf Download (194kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (243kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (94kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (673kB) |
|
Text
Hasil Plagiarisme.pdf Restricted to Repository staff only Download (31MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (285kB) |
Abstract
This research was carried out with the aim of studying and understanding the processes that has been done by the Perindo Party in carrying out the political marketing process, especially through Gerobak Perindo Programs. This program can directly contribute to the community through campaign activities in the form of providing direct assistance, namely business capital tools such as free carts as a means or forum for lower class communities and UMKM traders who are considered economically disadvantaged. After the Street Vendors Merchant provides the requirements requested by the Perindo Party, The merchant immediately receives free carts with new branding of the cart which is given a logo, banners and visuals which refer the Perindo Party. This program can provide benefits to parties from the Perindo Party side who receive promotions through the carts provided and also good positive interpretations for the party. Researchers use the 4P Firmanzah political marketing mix theory, Product, Price, Promotion, Place in studying the political marketing program that Perindo Party doing. . However, in reality, up to now the Perindo Party has still not received maximum votes in the election contestation, according to writers, this has a correlation between the implementation of the political marketing process, one of the Perindo Party's programs, namely Gerobak Perindo where program should be implemented and what potential should be given more to this program. There were many problems that researchers found in how this program was run, starting from limited capital, the merchant who had no ties, carts that were sold and repainted, relationships that’s not have continuity between party constituents and traders and several other problems.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil : 2010413058] [Pembimbing ; Abdul Ghofur] [Penguji 1 : Nurdin] [Penguji 2 ; Restu Rahmawati] |
| Uncontrolled Keywords: | Perindo Party, Political Marketing, Street Vendor Merchant |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JC Political theory |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | NOVALDI SURYA PERKASA BEKTI |
| Date Deposited: | 23 Aug 2024 07:54 |
| Last Modified: | 23 Aug 2024 07:54 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30134 |
Actions (login required)
 |
View Item |