Aliffiani Biswa Salsabila, . (2024) ANALISIS STRATEGI PENJUALAN PERUSAHAAN MENGGUNAKAN METODE CLUSTERING QUANTITATIVE STRATEGIC PLANNING MATRIX (STUDI KASUS CV ARYAMALIA CERIA MANDIRI). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
CV Aryamalia Ceria Mandiri is a business that sells bed linen, towels, bed covers and blankets wholesale and retail.. This CV originally had an offline store but was forced to close it due to the impact of Covid-19, now relying on online sales. In addition, the tight competition and unmet sales targets make this CV must continue to innovate in order to survive in the midst of competition and increase their sales. The purpose of this research is to provide strategy recommendations that are in accordance with the current condition of CV Aryamalia Ceria Mandiri. To recommend strategies, the methods used are IFE matrix, EFE matrix, IE matrix, SPACE matrix, SWOT matrix, and C-QSPM. Based on the IE matrix processing, the company is in cell V with the hold and maintain category and the conservative quadrant in the SPACE matrix. In the SWOT matrix there are 8 alternative strategy formulations. At the C-QSPM stage, the alternative strategy that has the highest Sum Total Attractive Score is the "Maximizing the use of social media in product marketing" strategy with a value of 5.6739.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [Nama Panggil: 2010312064] [Pembimbing: Nanang Alamsyah] [Penguji 1: Nur Fajriah] [Penguji 2: Yulizar Widyatama] |
| Uncontrolled Keywords: | Business Development, Clustering, QSPM |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Teknik > Program Studi Teknik Industri (S1) |
| Depositing User: | Aliffiani Biswa Salsabila |
| Date Deposited: | 22 Apr 2024 03:04 |
| Last Modified: | 22 Apr 2024 03:04 |
| URI: | http://repository.upnvj.ac.id/id/eprint/29866 |
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