Ariq Abdul Aziz, . (2024) STRATEGI KOMUNIKASI HUMAS APVI (ASOSIASI PERSONAL VAPORIZER INDONESIA) DI MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN CITRA ROKOK ELEKTRIK SEBAGAI ALTERNATIF ROKOK TEMBAKAU. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (14kB) |
|
Text
AWAL.pdf Download (493kB) |
|
Text
BAB I.pdf Restricted to Repository UPNVJ Only Download (279kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (144kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (155kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB V.pdf Download (14kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (94kB) |
|
Text
DAFTAR RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (84kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (546kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (18MB) |
|
Text
Artikel KI.pdf Restricted to Repository staff only Download (202kB) |
Abstract
The phenomenon that occurred involved individuals selling vape liquids by mixing them with drugs. This reality led to a decline in the image of vape cigarettes. The initiative was taken by the united community of vape enthusiasts in Indonesia, forming the Indonesian Personal Vaporizer Association (APVI). The initial goal of establishing APVI was to legalize vaping. As time passed and vaping became legal in Indonesia, the focus shifted to combating the circulation of illegal liquids containing drugs.This research aims to understand APVI's public relations strategies in building the image of electronic cigarettes as a tobacco alternative through the Instagram platform. Additionally, the study aims to identify APVI's efforts in socializing and campaigning related issues through social media. The theoretical framework used in this research is the formative research phase and public relations by Harwood Childs. The research method employed is a qualitative case study, collecting data through observation, interviews, and relevant literature studies.The research findings indicate that APVI's public relations strategy in building the image of electronic cigarettes involves various programs such as campaigns, social activities, and the effective use of Instagram as a tool. In the context of strengthening the image of electronic cigarettes, APVI collaborates with communities, universities, and government institutions such as the Police, BNN (National Narcotics Agency), and Customs to support its programs.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1910411301] [Pembimbing: Munadhil Abdul Muqsith] [Penguji 1: Ana Kuswanti] [Penguji 2: Anindita Lintangdesi Afriani] |
| Uncontrolled Keywords: | Communication Strategy, Image, Public Relations, Social Media |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Ariq Abdul Aziz |
| Date Deposited: | 19 Feb 2024 02:11 |
| Last Modified: | 29 Feb 2024 06:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/29596 |
Actions (login required)
 |
View Item |