PENGARUH TERPAAN SERIAL DRAMA KOREA “THE GLORY” TERHADAP SIKAP ANTI-BULLYING PENONTON INDONESIA

Hilda Iriyanti Rachma, . (2024) PENGARUH TERPAAN SERIAL DRAMA KOREA “THE GLORY” TERHADAP SIKAP ANTI-BULLYING PENONTON INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Data from the Indonesian Child Protection Commission (KPAI) as of August 2023 recorded 810 cases of child violence in schools and social environments. This figure tends to increase every month (Annur, 2023). Where a lack of understanding of the concept of bullying and applicable crimes is one of the causes of bullying in educational units continuing to occur (Ansori, 2021). The Korean drama series "The Glory" depicts how bullying can have long-term impacts on the physical and psychological well-being of its victims. This series by Netflix lasted for 9 weeks as the most watched series in the world. The aim of this research is to explain how exposure to the Korean drama series "The Glory" influences the anti-bullying attitudes of its viewers in Indonesia and to find out how big the influence is. This research was conducted using quantitative research methods with uses and effects theory. Through correlation tests, simple linear regression tests, coefficient of determination tests, and hypothesis tests, the researchers found that there was an influence of variable X, namely exposure to the Korean drama series The Glory, and variable Y, namely anti-bullying attitudes. The magnitude of the influence of variable X on variable Y is 45.42%. Keywords: Media Exposure, Mass Media Effects, Uses and Effect Theory.

Item Type: Thesis (Skripsi)
Additional Information: [No Panggil: 1810411037] [Pembimbing: Kusumajanti] [Penguji 1: Siti Maryam] [Penguji 2: Anindita Lintangdesi Afriani]
Uncontrolled Keywords: Media Exposure, Mass Media Effects, Uses and Effect Theory
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Hilda Iriyanti Rahma
Date Deposited: 27 Feb 2024 01:42
Last Modified: 27 Feb 2024 01:42
URI: http://repository.upnvj.ac.id/id/eprint/29456

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