Sophie Nabila, . (2024) PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN LABEL HALAL TERHADAP MINAT BELI SKINCARE LOKAL HALAL PADA MASYARAKAT MUSLIM DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Many people compete to achieve an attractive appearance by taking various measures, one of which is using skincare. According to a survey from Populix and ZAP Beauty Index, that 54% - 96% of women aged 15-65 years choose to use local skincare compared to imported skincare. This study will focus on the effect of brand image, product quality, and halal labeling on buying interest in halal local skincare for Muslim communities in the Jabodetabek area. The research population includes Muslim communities in Jabodetabek, with a sample size of 150 respondents. This research approach uses quantitative methods. The sampling method used is non-probability sampling with purposive sampling method. Data collection was carried out by distributing questionnaires via Google Form to respondents. The data analysis technique was carried out using the Partial Least Square (PLS) method with the support of the SmartPLS test tool. Data tests were carried out on the outer and inner models. The results showed that buying interest was influenced by brand image and halal labeling, while product quality had the opposite result, namely no effect.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2010116075] [Pembimbing: Fadhli Suko Wiryanto] [Penguji 1: Mira Rahmi] [Penguji 2: Prima Dwi Priyatno] |
| Uncontrolled Keywords: | Skincare Local Halal; Brand Image; Product Quality; Halal Label; Purchase Interest |
| Subjects: | B Philosophy. Psychology. Religion > BL Religion H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Sophie Nabila |
| Date Deposited: | 21 Mar 2024 04:28 |
| Last Modified: | 21 Mar 2024 04:28 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28507 |
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