Adzra Aziza, . (2024) PENGARUH PRODUK HALAL, RELIGIOSITAS, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM KEMITRAAN AYAM CEPAT SAJI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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AWAL.pdf Download (492kB) |
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Abstract
Indonesia's population has the largest number of Muslims in the world at 86.9% of the total population of Indonesia. Thus, Indonesia has real market potential in the halal industry. However, it is a shame that this potential has not been utilized optimally, because Indonesia's halal food index score is still ranked 4th in the world. This research aims to determine and analyze halal products, religiosity and price on purchasing decisions for fast food chicken partnership MSME products in DKI Jakarta using a quantitative approach method. The population determined in this research is Muslim consumers who have purchased food at the DKI Jakarta fast food chicken partnership MSME. The sample size in this study used 120 consumers. The sampling instrument in this research was obtained from distributing questionnaires. The technique used in this research is multiple linear regression. The data processing tool used is SPSS software version 26. The findings of the tests carried out showed that the halal product variables, religiosity and price partially and simultaneously had a significant influence on purchasing decisions for fast food chicken partnership MSME products in DKI Jakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010116014] [Pembimbing: Tati Handayani] [Penguji 1: Ade Nur Rohim] [Penguji 2: Lili Puspita Sari] |
| Uncontrolled Keywords: | fast food chicken, halal products, price, purchasing decisions, religiosity. |
| Subjects: | B Philosophy. Psychology. Religion > BL Religion H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Adzra Aziza |
| Date Deposited: | 20 Mar 2024 08:56 |
| Last Modified: | 20 Mar 2024 08:56 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28467 |
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